Come Thru is a seven-episode YouTube series created by Nike in partnership with Conscious Minds, designed to empower and connect young Black women through mentorship-driven storytelling.

The show brings together Black women athletes, creators, and cultural voices to have real, unfiltered conversations around issues that directly impact their lives. With over 2 million views and an audience that’s 98% Gen Z women aged 18–24, the series has struck a powerful cultural chord.

I designed typographic layouts and text animations to capture the tone of Gen Z women, aligning with the show’s inclusive, conversational style while staying flexible across formats and platforms.

The Come Thru series took 8 months to produce 7 episodes, highlighting 22 Black women, with over 2 million views on YouTube and more than 400 visual assets delivered.