Six one-minute lyric music videos were created for Universal Music Group’s Grammy Showcase in 2017. Each video served as an introduction to one of the featured artists before their live performance.

The featured artists included: Jessie Reyez, Logic, Migos, Julia Michaels, 6lack, and Luis Fonsi.

I served as lead animator on this series, supervising a small team including a junior animator and freelance collaborator. I oversaw the visual rhythm, lyric timing, and overall animation style to ensure consistency across all six videos.

I also established a motion system early on to streamline production and maintain a cohesive look across vastly different source materials. The result was a unified series that opened each performance with energy and impact.