Nike — Come Thru
A YouTube Series for Black Women, By Black Women
Nike set out to do more than acknowledge BIPOC women — they wanted to celebrate them consistently, beyond a single season. Come Thru is an ongoing YouTube series built around a mentorship mindset, bringing together Black women athletes, influencers, and voices of change in real, unfiltered conversations.
Each episode pairs a Community Catalyst, Elite Athlete, and Gen Z Maker — handpicked for their unique perspectives and goals. The result is a series that doesn't just inspire its audience, it equips them.
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Series sticker pack — designed to match the energy and aesthetic of Come Thru.
Title design and social assets built to launch and promote the series across platforms.
Episode graphics and lower thirds designed to carry the visual language throughout each episode.
Client — Nike · Production — Conscious Minds Studios · Platform — YouTube · Motion Design — Kim Ho